4,000+ Yearsof Martial Arts Inheritance

100+of Martial Arts Schools and Forms

Hundreds of MillionsChinese Martial Arts Lovers

Guowu Times International Culture Media (Beijing) Co., Ltd. (“Guowu Media”) is an international media company engaged in traditional cultural exchange, sports competition, and entertainment. With a focus on the preservation, promotion, and innovative development of Chinese Wushu culture, the company operates across sports events, cultural and sports entertainment, brand management, and IP development.

Guowu Media created and operates SANDAWANG, an original Chinese Wushu Sanda event brand, and has developed a portfolio of SANDAWANG assets spanning cultural IP, event IP, athlete IP, cultural and creative IP, and animation IP. Since 2000, the company has continuously organized and promoted SANDAWANG events in China and internationally, including two SANDAWANG World Cups, two World Super SANDAWANG Championships, 13 international challenge events, and nearly 800 China Wushu SANDAWANG Championship events, contributing to the professionalization, commercialization, and international development of Chinese Sanda.

Building on Chinese Wushu culture and the SANDAWANG brand, Guowu Media has developed an integrated business portfolio encompassing SANDAWANG events, SANDAWANG clubs, Wubo Kongfu, brand management, animation and games, and IP development. Through events, content, branding, and digital storytelling, the company continues to explore new ways to bring Chinese Wushu culture to contemporary audiences and unlock its broader cultural and commercial value.